PRESS RELEASE

What is a Press Release?

A press release is an official statement issued to the media to share news about a company, product, event, or achievement. It helps businesses gain media coverage and attract public attention.

Process of a Press Release

  1. Identify Newsworthy Information
  • Ensure the announcement is relevant and valuable to the audience.
  • Examples: Product launches, partnerships, awards, or major updates.
  • Write the Press Release
  • Follow a structured format (covered in the next section).
  • Keep it clear, concise, and professional.
  • Review and Edit
  • Proofread for errors and ensure clarity.
  • Keep the language simple yet engaging.
  • Distribute the Press Release
  • Send it to journalists, news websites, or PR agencies.
  • Use press release distribution services (e.g., PR Newswire, Business Wire).
  • Follow Up
  • Contact journalists to check if they need more details.
  • Monitor media coverage and audience response.

Elements of a Press Release

  1. Headline (Short and catchy to grab attention)
  • Subheadline (Briefly summarizes the main point)
  • Dateline (Location and date of release)
  • Lead Paragraph (Answers who, what, when, where, why, and how)
  • Body (Detailed information with supporting facts)
  • Quotes (From company executives or stakeholders)
  • Boilerplate (Company background information)
  • Contact Information (Media contact details) Cost of a Press Release
  • Writing Costs
  • Self-written: Free

– Hiring a writer: ₹3,000 – ₹15,000 ($40 – $200)

  • Distribution Costs
  • Free (via company website, emails)
  • Paid (Press release services)

– PR Newswire: ₹25,000+ ($300+)

– Business Wire: ₹30,000+ ($350+)

– Affordable PR sites: ₹4,000 – ₹10,000 ($50 – $125)

  • Additional Costs
  • PR agency services: ₹50,000+ ($600+)

– Multimedia (Images, videos): ₹5,000 – ₹20,000 ($60 – $250)

Final Thoughts

A press release is a powerful tool for media visibility. The cost depends on whether you handle it yourself or hire professionals. If well-written and strategically distributed, it can bring valuable publicity at a reasonable investment.

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