What is branding and designing

What is branding

Types of branding, but we are concerned with the visual audio part

Branding is the process of creating and managing a company’s identity to differentiate it from other similar products or services: 

• What it includes

A brand’s name, logo, visual identity, mission, values, tone of voice, and more 

• What it does

Helps consumers feel comfortable purchasing a product or service, and ideally, makes them want to buy from you 

• Why it’s important

Allows you to position your company as an industry leader, offering benefits no other competitor can offer 

• How it works

People form their perceptions of your organization by combining all past experiences and future expectations 

Some goals of branding include:

• Ensuring that all stakeholders understand your position
• Increasing your relevance in the market
• Enhancing your visibility
• Making your company have a good reputation before the public 

Designing is designing

Benefits

Types of work

Branding and designing in India is a dynamic and rapidly growing field that blends traditional values, cultural diversity, and modern aesthetics, many a times Popular Branding Trends includes Storytelling that is, brands use narratives that connect emotionally, often reflecting Indian values or aspirational goals. Also there is a Sustainability element, Eco-friendly branding and design are gaining traction among environmentally conscious consumers. Then there is a Minimalism with Tradition approach, many brands combine contemporary minimalistic designs with traditional Indian motifs.

Here’s an overview of key elements to consider when discussing branding and designing:

Visual design identity

Creating a visual design identity for branding is an essential part of communicating your brand’s personality, values, and message to your target audience. A cohesive visual identity ensures that your brand is recognizable, memorable, and consistent across all touch points.

Key parts of Visual Design Identity

Logo

A Strong Logo Is Essential For Brand Recognition. A logo is the face of your brand. It should be simple, scalable, versatile, and unique. It requires conceptualising, designing and testing.

Since logo is a thing that you can’t again and again therefore it should be best. Flexible and adaptable logos that fit across digital and physical mediums.

There are many types of logos like Wordmark (e.g., Coca-Cola), symbol/icon (e.g., Apple), or a combination mark (e.g., Adidas). Then there is 3D Logos whose purpose is to add depth and realism to the brand, and then there can be dynamic logos High-impact visuals for advertising campaigns. also there can be digital logos for websites, presentations, videos and use in animations for social media.

Logos can be made on 2d softwares like photoshop etc., animated softwares or 3d softwares

Costing:- Designing a Logo Could Cost Around 500 To 5000 INR. This Range Is For Simple and Basic Logos. They May Be Created By Beginner Free Lancer Beginner Freelancer Designer:- 1000 To 10000 INR Experienced Freelancer Designer :- 10000 To 50000 INR

Brand identity

Apart from logo brand identity is very important since it represent the brand, therefore it requires colour selection, conceptualisation, planning, testing etc. it may include Typography Colour Palette, Imagery and Iconography, Graphic Elements, Brand Voice in Design

Typography like Primary Fonts: Used for headers and logo. Secondary Fonts: Supporting fonts for body text. Font Personality: Choose fonts that reflect your brand’s tone (e.g., serif fonts for elegance, sans-serif for modernity, or decorative for playfulness). Regional Fonts: Use of Devanagari, Tamil, Bengali, and other scripts to cater to vernacular audiences.

Colour Palette Core Colours: A set of 3-5 colours representing your brand.

Psychology: Colours evoke emotions. For instance:

Red: Energy, passion, urgency.

Blue: Trust, calmness, reliability.

Yellow: Happiness, optimism, youthfulness.

Consistency: Use the same shades (RGB/HEX codes) across all media.

Imagery and Iconography Photography Style: Define a style for imagery (e.g., natural, candid, or staged).Icons: Simple, clean, and consistent with the overall design language.

Patterns: Optional, but they can add depth and uniqueness.

Graphic Elements Custom illustrations, lines, shapes, or textures that create a cohesive and recognizable look.

Brand Voice in Design Even visual elements should reflect your brand’s tone—whether it’s fun, professional, luxury-focused, or eco-conscious.

Printables

Brand identity (business cards, letterheads, etc.)

Print materials (catalogues, brochures, posters, flyers etc.

Product and Packaging design

Promotional visual identity

Promotional visual identity can include a large variety of things. It includes designing and conceptualisation

They can broadly include printed material like promotional stationaries like mugs, t-shirts, pens, gift items etc. Along with branding things like display stand like standees and poster display stands. Then for branding there can be canopy, promo table, Kiosks, Exhibition Stalls etc.

Wall/Pillar/floor branding which is primarily used for retail outlets is done by applying prints on the walls and pillars. Stickers and designs can also be put on floors. Glass branding could be done on a window glass or a partition, even one-way vision branding can be done. For outside banners, display boards, shipboards etc. can be put, these can be made to glow with LED or neon thus known as glow signboards, Lettering can be 2d or 3d, even the letterings can be lit.

Lightings is very essential, it can be of various types like spotlight, floodlights etc. it can be coloured light focussed on at particular product, service or information

Video networks could include in store TV, Video Wall TV etc. with music and sounds systems.

Interactive games or promotional offers can be there

All these things require designing on both 2d or 3d softwares like photoshop, 3d Max etc.

Audio identity

Various sounds systems can be used and music can be employed, not much designing is needed but creativity is needed for handling brand voice. Plus sound systems are also needed in videos representing the brand

Sound system can be owned or hired, digital or analogue, nowadays digital is the trend,

costings can be

3d designing

3d designing is very essential as it can be used for 3d logo design, 3d lettering, product design, packaging design, stall designs for promotions etc.

In Logos and Lettering designing work can be 3d logo that can be lit or non lit, plus lettering can be 3d also. Generally they are made or acrylic, wood, metal etc.

costings

Products can be Physical or digital, both can require product design. types of works may be Industrial design (gadgets, furniture, appliances), Digital product design (software, tools, apps),Prototyping and 3D modelling etc., Packaging Design is essential to improve attractiveness and information and it should in sync with the brand image and values. Type of work can be Box design, Label design, Sustainable packaging, Unboxing experience design

Interior Design work can be Designing indoor spaces for functionality and aesthetics like In shop Branding, Retail space branding, Event and exhibition design, Signage and way finding systems , Public art installations, Residential design (homes, apartments), Commercial design (offices, retail stores), Hospitality design (hotels, restaurants)

Tools used for 3d designing can be AutoCAD, 3ds Max, adobe XD, it requires professional experienced people to do the work

Nowadays 3d printers are also there for 3d prints, but that can be costly,

Costing’s

Images designing

Various types of images might be needed for that shoots need to take place as they can be tailored according to the needs. Readymade images can also be used as they can be free as well as paid even graphics and vectors for representing the brand image sometimes needs to be designed.

For this Graphic Design and image editing will be needed for the Visual content for communication. Types of Work can be creating and handling visual design identity to Social media graphics, product and Packaging design etc. for fashion field more specialisation is needed like Apparel design (casual wear, couture, activewear), Textile design (fabric patterns, prints), Accessory design (bags, shoes, jewellery)

For this tools to be used can be Adobe Illustrator, Photoshop, Canva, CorelDRAW

costings

Animated designing

The Focus can be animated visual content for storytelling and entertaining by using Motion Graphics Design and types of Work can be animated logos, Video intros/outros, Explainer videos, Advertisements etc., for this 2D and 3D animation, Character animation, Educational or explainer animations can be used

These are done using softwares like After Effects, Blender, Cinema 4D, 3D Maya etc.

Costings

Social media content

With the rapid growth of internet penetration, digital platforms and websites are a primary focus for revenue generation.

As such branding and designing comes into play in Social Media Marketing on Platforms like Instagram, Facebook, and YouTube etc., even in E-commerce Design since a strong online presence with user-friendly, visually appealing websites/apps is essential. Design is very important in Types of Work like Front-end design (layout, typography, visuals), Responsive design for mobile and desktop, Landing pages, E-commerce websites, Website design, Mobile app design etc.

Tools to be used can be WordPress, Figma, Elementor. Figma, Adobe XD, Sketch etc.

Costings generally tends to be expensive and depends on the type of work, more details can be found elsewhere in this website

Platforms

Process

Costings